PROFILE

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Author

Takanobu Saito(齊藤孝信)

Marketing/UX/AI Usage

I have worked mainly in the pet industry, holding roles such as web marketing lead, e-commerce launch lead, breeder recruitment site director, and site director.

My career began as a finance-sector systems engineer. Since then, I have built cross-functional practical experience across operations, customer support, systems, marketing, and UX design. My strength is connecting real-world operations such as in-person customer contact and sales with data such as web analytics and KPI design, and creating outcomes through the integration of UX improvement, data analysis, and marketing initiatives.

I currently work mainly in the EC field, especially around Amazon and Shopify, leading new business launches and revenue optimization. I also use generative AI as business infrastructure and work on designing workflows that realize faster cycles of analysis, planning, improvement, and PDCA.

Personally, I develop web tools and operate this site, handling planning, requirements definition, design, implementation, UX, and marketing in an integrated way. Personal Notes is also planned, designed, developed, and implemented by myself.

Cross marketing x UX x AI x workflow design
and turn practice into structure.

01

Cross-functional execution

Able to cover marketing, UX, AI, and workflow design in one connected line from strategy to implementation.

02

Both zero-to-one and improvement work

Experienced in both new business launches and improvement or reform of existing business operations.

03

Connecting the field and data

Decision-making that integrates field knowledge from customer-facing work and sales with data viewpoints such as web analytics and KPI design.

04

Workflow optimization with AI

Designing and implementing generative AI as work infrastructure to realize faster analysis, planning, improvement, and PDCA.

Web marketing strategy design: KPI design / hypothesis management / initiative planning
UX improvement: form improvement / site navigation design / CVR improvement
EC operations: Amazon / Shopify
Data analysis and hypothesis validation
Generative AI usage: workflow efficiency / analysis / content generation
Real-channel sales and customer support
Achieved nationwide No. 1 customer evaluation in half a year

Received the nationwide No. 1 customer evaluation among 1,500 breeders in six months after opening. The integration of in-person customer contact and digital support led to evaluation results.

Improved insurance application volume by hundreds per month

Improved monthly insurance application volume by hundreds through UX and navigation improvements on the website. Covered the process from KPI design to implementation and effect measurement.

Monetized a new Amazon business in a short period

Launched a new Amazon business and achieved monetization in a short period. Created results across multiple areas by connecting EC, web, and real-world initiatives.

Pet industry EC / Product sales Finance
AI / Design
  • Google UX Design Professional Certificate
  • IBM Generative AI Engineering Professional
  • Google AI Essentials
  • Google Prompting Essentials
Web / Analytics
  • Advanced Web Analyst
  • GAIQ (Google Analytics Individual Qualification)
IT / IP
  • Fundamental Information Technology Engineer
  • Information Security Management
  • Intellectual Property Management Skills Test, Grade 2
Pet / Animal
  • Companion Animal Care Manager, Grade 1
  • Pet Symbiosis Housing Manager
  • Cat Care Specialist
  • Cat Sitter
  • Cat Breeder
Articles

Publishing practical knowledge by structuring it.

Notes mainly around AI, marketing, and UX.
The site records thinking processes and analysis viewpoints in note form.

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